BEYOND JOINS LOGITECH G AND ASTRO TEAM
Published: May 25, 2018
Author: Beyond Staff
Beyond was created in early 2012 as a passion project to support the esports community that my staff and I have been actively involved in for over a decade. As our team worked hard to create content, programs, and events, the community began supporting and rallying around us in an amazing way, and we soon launched our official platform — TeamBeyond.net
As Beyond grew, we brainstormed additional ways that we could give back to the community that had always supported us, and thus Beyond Tournaments was created. Our partnership with ASTRO Gaming in 2014 allowed us to provide cash and ASTRO hardware as prizing for our tournaments. This initial collaboration with ASTRO received overwhelming community support, so we began developing the official Beyond Tournaments platform to improve the overall tournament experience on TeamBeyond.net.
Today we are very proud to share that the Beyond Entertainment brand, website, and platform have been acquired by Logitech to work with the company’s gaming brands, Logitech G and ASTRO Gaming. In addition, core Beyond staff members have joined Logitech and will continue to support the community and build the brand.
“One topic I’m incredibly passionate about is inclusivity,” said Ujesh Desai, vice president and general manager of Logitech Gaming. “Working with Beyond is a great way for us to help make sure that everyone, even if they can’t play at the professional level, can enjoy being a part of the esports community. We’re incredibly excited to be working with Beyond and can’t wait to help them take what they’re already doing to the next level.”
“Beyond has always had a specific vision and strategy to contribute to the esports community,” said Joseph Bentley, Founder of Beyond Entertainment. “By working alongside ASTRO Gaming since 2014, we have not only been able to accomplish our goals but exceed them as well. The Beyond team is thrilled to join Logitech, and we can’t wait to provide more experiences and opportunities for competitors and viewers alike.”
Beyond was created to provide a voice and platform for a passionate esports community that my team and I have been a part of for a large part of our lives.
You may have already seen some of the early benefits of our work together including an increase in tournament offerings, higher monthly prize pools, and increased production and content quality. We have plenty of new ideas and plans for the future, and we can’t wait to share what we are working on with Logitech G and ASTRO Gaming!