Ubisoft Microtransactions make more money than digital game sales

By: Ryan Cox | November 8th, 2017

Recent data from game publisher Ubisoft’s most recent earnings report has shed new light on the company’s profits. More specifically, it has been discovered that Ubisoft makes more money off of microtransactions than retail game sales.

Screenshot: Assassin’s Creed: OriginsUbisoft’s most recent AAA release

Ubisoft’s most recent earnings report has made it clear that the $60 benchmark price tag for video games will be slowly fading away as developers and publishers find new ways to have players spending after their initial game purchase. The vocabulary Ubisoft chose for this style of income is ‘player recurring investment’—which fans would lovingly refer to as microtransations.

Based on the data above, we’ve learned that 2018 is the first point that recurring player investments have trumped actual digital game sales for the publisher.

Other publishers and developers, such as Take-Two Interactive (Grand Theft Auto, 2K, Borderlands) have also shared their philosophy on microtransactions:

“We’ve said that we aim to have recurrent consumer spending opportunities for every title that we put out at this company. It may not always be an online model and it probably won’t always be a virtual currency model, but there will be some ability to engage in an ongoing basis with our titles after release across the board.”

With this said, it can be assumed that Rockstar Games’ upcoming Red Dead Redemption 2 will likely contain some form of in-game purchases.

Source | Kotaku


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