When Beyond was still a YouTube channel, Ghost helped me organize a lobby of pros during Halo 4. We were getting our asses handed to us by BlackOps 2, with people like Nadeshot, etc., fully understanding how important content was/is - and they built their careers off of it.
Anyways, one of them was Ninja - and he produced a lot of content with Beyond, just to do it. Nobody was paid. We were building our own brands, Beyond, Ninja, Gandhi, Walshy etc. we all put in work. I will say though that out of 16 pros in the lobby, I think maybe 5-6 were on board, and out of those 5-6 only 2-3 actually stuck with it for a decent period of time and contributed. I cant recall if OG2 was in there (I dont think he was), but I do remember basically every other biggest name in Halo was in there.
I will give a shout out to Walshy, Heinz, and Ryanoob.. throw Mikwen in there. If we ever needed someone to jump on a live show, or produce content, those guys were always willing.
Building a brand (personal or otherwise) isnt an overnight journey. It took (5) years for Beyond to build to the point of being acquired for example. This shit was NOT easy. Esports suffers from too many people trying something for 5 minutes and when they dont find instant wealth and celebrity status they give up for the next 5 minute attempt. See it all the time - same thing applies to a streamer, youtuber, whatever. It will not be you flipping on your stream and you have 100,000 people in there, it just wont happen. You have to work, build, and entertain. It can take a long time.
I dont feel bad for any Halo Pro that is jealous of Ninja but wont put in the work on a consistent basis. Guy has been streaming since Justin.tv Halo Reach 1v1 against the Suddoth Twins in 2011. 7 years later he broke through. Put in the effort.
I think a lot of recent negativity probably is that he was so invested in trying to grow HCS for years while being super positive and he didn’t really gain anything personally, the scene continues to falter despite all the time he put into it and he’s probably just tired of being that guy for Halo 5.